Valostore – the lighting specialist

We measure performance ourselves and help you choose the right light.

We select products for real needs and explain their features openly. That makes finding the right light as easy as possible.

The Valostore team in Oulu, Finland – specialists in customer service, product management, testing, product development, e-commerce and logistics.

Valostore is a lighting specialist founded in Oulu, Finland. Since 2009, we have helped consumers, professionals and businesses find lighting that works where it really matters.

Our main categories are vehicle lighting, outdoor lighting and home lighting. Our home lighting range also includes construction site lights and larger lighting systems. You do not need to know about lumens, beam patterns or approvals beforehand – our job is to make the options easy to understand and help you choose the right one.

Valostore in numbers

Trust, reflected in numbers

Review figures as of 8 September 2026

It started with a real need

A police officer needed a better flashlight – and Valostore was born

In 2009, Henry Aulakoski was working as a police officer and looking for a flashlight he could truly rely on in the dark. He could not find the right one in Finland, but there were better options abroad. His colleagues and friends needed them too. Henry asked a friend to help him build an online store. That was the beginning of Valostore.

01

The first products grew out of hands-on experiments

While looking for a more powerful headlamp, we mounted a bicycle light on a headband and put the battery in a pocket. That practical experiment became one of the online store’s first popular products.

02

The first parcels travelled by bicycle

One of our first employees was 14-year-old Rauli Aho, who packed orders and cycled them to the post office with a blue IKEA bag on his back. Rauli still works with us, is a co-owner of the company and is now our Director of Development.

03

Product faults inspired our own development work

Problems with early products taught us that a manufacturer’s promises alone were not enough. That experience led us towards our own testing, measured product data and products designed for Nordic conditions.

From a small online store to an international lighting specialist. More than 600,000 customers, over two million orders delivered, over five million products sold and more than 162,000 shop reviews tell us one thing above all: trust is earned one customer at a time.

Our own lighting laboratory

We take our own measurements – so you do not have to rely on promises alone

The lumen figure on the packaging does not tell you how a light performs in practice. That is why we also examine the beam pattern, range, light uniformity, colour tone and how performance holds up during use.

Our LightLab in Oulu has dedicated equipment for measuring the beam patterns, light distribution and range of auxiliary lights and work lights for vehicles. With an integrating sphere, we measure actual luminous flux, colour temperature, colour rendering, spectrum and sustained performance during use, among other things.

We compare the results with manufacturers’ specifications and report any differences. You are welcome to visit our laboratory, and we are ready to repeat our published measurements at any time. Openness makes information trustworthy.

Our goniometric measuring equipment lets us determine the beam pattern, light distribution and range of auxiliary lights and work lights.

In practice, the beam pattern tells you more than a single output figure: a light can be powerful and still have the wrong beam shape for the intended use.

With an integrating sphere, we measure actual luminous flux, colour temperature, colour rendering and spectrum, among other things.

Petrus Saari, CEO and co-owner.

Our CEO’s promise

We help you choose well and take responsibility

“Our promise is simple: we explain our products honestly, help you make the right choice and take responsibility even after your purchase.”

The best option is not always the most expensive or most powerful product in the range. It is the one that meets the customer’s actual needs. If a less expensive product is a better fit, we say so. If we do not know the answer straight away, we find out.

You should be able to shop with confidence, even when the online store is based in another country.

Petrus Saari
CEO and co-owner, Valostore

Valostore is an owner-led business: key members of our management team are also co-owners and involved in day-to-day operations. We take responsibility for our customers, products and the development of our business ourselves.

From Oulu to Europe

Nordic conditions shape everything we do

Dark roads, long winters and changing weather have shaped how we assess products and which features we value in everyday use.

Valostore has grown from Finland into Sweden, Norway, Denmark and Germany, as well as the Valostore.com online store serving customers across Europe. Johan Bondesson, who has helped build our Swedish business from the start, is a co-owner and our Marketing Director.

Our country-specific stores serve customers in their own language. Alongside our local Nordic specialists, our team includes people dedicated to English- and German-language customer service. Your questions are answered by a real expert who knows the products and the local market.

Valostore serves customers in 26 countries through an online retail business managed from Oulu and local service teams.

Product and range development

We develop products for real needs

Our product range, measurements and customer feedback have taught us which features matter in different lighting applications. We do not add products to the range simply because they are available. We select, test and develop solutions that meet a real need.

We focus on factors such as beam pattern, construction, ease of use and value for money. Product features are measured in LightLab, and development takes Nordic conditions into account: darkness, cold, snow, rain and vibration.

Lighting for heavy vehicles needs to be reliable, have a beam pattern suited to the task and withstand year-round use.

The same principle guides our complete kits: compatible parts, straightforward installation and a result suited to the application matter more than the longest possible list of features.

A vehicle-specific lighting kit makes it easier to choose compatible parts and achieve a neat, finished result.

Expertise close to the customer

You can reach a real person

Knowledgeable, approachable customer service has been at the heart of our business from the beginning. Behind Valostore is a team of specialists in customer service, product management, testing, product development, retail, e-commerce and logistics. Your question does not get stuck in a system – it reaches someone who wants to solve it.

In customer service, a real person answers your questions, knows the products and helps you find the right solution for the job.

We offer support online and by phone in several languages. Product expertise is part of our customer service, not an optional extra.

At our Oulu store, you can see, compare and try products with an expert.

A physical store keeps us close to our products and customers: we receive practical feedback every day on what works and where we can improve.

Our Stockholm store serves Swedish customers locally in their own language.

Country-specific service helps us take local needs, vehicles, conditions and shopping habits into account.

In our stores, you can see, compare and try products. Online and in store, our experts help you choose the right beam pattern, output, approvals, installation and complete setup. Just ask – we are happy to help.

Orders are picked, checked and packed at our own logistics centre in Oulu.

From warehouse to customer

We handle the whole process ourselves

Our own team handles everything from sourcing and selecting products to product development, testing, e-commerce, marketing, customer service and logistics management. The online store and warehouse systems work together, so orders move straight into picking, checking, packing and dispatch.

We have visibility across the whole process, so we can answer questions about availability, orders and deliveries without passing you from one place to another.

Our service does not end at delivery. If something does not go as expected, we help with installation, technical questions, warranties, spare parts and returns, and see the matter through.

Trust is earned every day

How we work

More than 600,000 customers, over 162,000 shop reviews averaging 4.65/5 and more than 264,000 product reviews averaging 4.41/5 reflect our long history. We aim to earn your trust through every product description, recommendation, delivery and customer interaction.

Valostore’s experts also present and compare lighting solutions at events and trade shows.

We help you find the right light

Tell us where you need light

Whether you need vehicle lighting, outdoor lighting, home lighting or a construction site lighting system, we help you compare the options and find the right solution.

The company behind Valostore

Handshake Finland Oy (company website)
Alasintie 9, 90400 Oulu, Finland
Business ID and trade register number: 2304112-0
VAT number: FI23041120
Email: info@valostore.com · Customer service: Contact us